I love a nifty gadget, that’s so simple it’s hard to believe no one has previously marketed or monetized the idea.

Jesse Herbert has designed a bike wine holder for all those palettes who prefer a glass of rouge to a blonde. The brass and leather invention is an attractive and sturdy piece that fits snuggly to a 1″ bike frame, and adjusts to a bottle of wine of just about any size.

You can purchase one of Herbert’s wine holders on Etsy for just $25 USD.